Eastgate Bounces Back - Star Communities advertorial

Concept, copy writing and coordination - Immersion Marketing
Graphic Design - Strategy Design & Advertising

Eastgate Shopping Centre Brand Refresh

As part of Eastgate Shopping Centre’s 2010 marketing strategy Immersion recommended the development of a new brand creative platform. We went to market through a request for proposal (RFP) process and found Strategy Advertising & Design.

Strategy came up with a fantastic new branding campaign that’s fun, memorable and completely meets Eastgate’s objectives of creating a revitalised brand creative that:

-Communicates Eastgate’s key differentiators and strengths of:

o   Convenience

o   Unique retail mix and variety.

o   Majors: The Warehouse, Countdown, Farmers and No. 1 Shoes.

-Appeals to all segments of Eastgate’s catchment:

-Flexibly supports the annual marketing and promotional plan.

We look forward to seeing more of Eastgate’s cute furry friends over the next 12 months!

Click here for more campaign imagery.

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.

Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.

Scissortrix - Client Referral & Appointment Card

Immersion came up with a novel way to combine the traditional Salon appointment card, loyalty card and referral card into one. This way every Salon client who makes an appointment is a potential referral source, every appointment card has a perforated 'refer a friend' voucher attached.

The cards are finished with a high quality finish for that extra 'wow' factor, in matt laminate and spot UV gloss in places. Demografik were our creative partner and Federal Print produced the cards.

Scissortrix - Email Marketing

Scissortrix prefer a hands-off approach to marketing and leave the concept, content and all copy-writing of email newsletters to Immersion. Scissortrix also enjoy consistency of content, with Immersion updating their Scissortrix blog and Facebook pages. View full image >>

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable, "We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base.... full article >>

True Grit hair spa - Social Media Management

Immersion manages content for True Grit's website blog and Facebook page. The efficiency of Immersion's content management service means Jacqui at True Grit only has to pick up the phone or flick us a quick email and we'll pull together a new blog post and Facebook update within 24 hours (sometimes on the spot!).

2010 Dunedin Midwinter Carnival the biggest ever!

Midwinter Carnival 2010At Immersion Marketing we love getting involved with community events, so we jumped at the chance of being publicist for the Dunedin Midwinter Carnival.

The results spoke for themselves, an estimated crowd of 10,000, the event's biggest turnout ever and an increase of over 40% on 2009. Significant media in the lead-up to the Carnival saw all lantern making workshops sell out in record time and generated an estimated $78k worth of media coverage.
Photos and more here >>......

Lambton Square - Signage Refurbishment