Showing posts with label Portfolio. Show all posts
Showing posts with label Portfolio. Show all posts

06 June 2011

Dunedin - the preferred short holiday destination for South Island families...


Over the past few months we have been working with  Tourism Dunedin to create a winter marketing and advertising strategy aimed at families within 1 -4 hours drive from our fantastic city. We want to entice families to discover what Dunedin has to offer including the abundance of events throughout Winter. 

Along with our design partner Demografik, Immersion Marketing has created a stunning and emotive creative, that will be deployed from Christchurch south, via inserts, print and online advertising, social media and direct e-marketing.  

While putting together the visuals Sarah and the team got resourceful and, if you look closely, you may just see some Immersion staff, friends and families turned models for the on location photography! Click here to see more campaign imagery.

23 May 2011

2011 Dunedin Midwinter Carnival - Media Release



Saturday 25 June, 5.30pm, The Octagon, Dunedin
On June 25th 2011, the lights will be turned off in the heart of Dunedin city and ‘Night Creatures’ will take over. The iconic Dunedin Midwinter Carnival returns in 2011 with ‘Night Creatures’, New Zealand’s very own insect fairytale.

The Octagon’s Victorian streetscape and St Paul’s Cathedral will be brought to life, with braziers and giant lanterns, stilt walkers, musicians and dancers, who will circumnavigate the Octagon, joined by hundreds of smaller hand-made lanterns carried by local children. The lanterns represent returning light, creativity, and community.

Juliet Novena Sorrel, the carnival’s Artistic Director described the moment when the lanterns are lit just before the parade starts as “truly magical”. The magic must be powerful as an estimated 10,000 people attended the Midwinter Carnival in 2010.

The Midwinter Carnival art team works hard to make each event unique with a new theme, different costuming, lanterns and performance every year. Sorrel explained that “Dunedin has some very talented people and it is great to be able to bring them together to celebrate winter, the longest night and the rise of Matariki.” This year promises to be just as magical. Expect giant lanterns created by Dunedin artist Katrina Thomson which will represent features in the night sky, giant puriri moths the moon, and wetas.

Spectacular costumes are another essential element of the Midwinter Carnival. Well  known Dunedin fashion designer Fieke Neuman is working on the Carnival art team to create extraordinary stilt costumes with an insect theme. The costumes will be performed in by a group of young women stiltwalkers trained by Novena Sorrel, who was herself a professional stiltwalker. The stilt characters have names such as ‘Girly Long Legs’, ‘Mosquitoes’ and ‘Beetle Girls’.

Last year saw 70 costumed performers and this year’s procession promises additional “feature characters” who will showcase their individual talents. International stiltwalker and aerialist Rhys Latton has joined the Midwinter Carnival team this year and will perform as a giant spider on four legged stilts. Sorrel described Fieke Newman’s creations as “So unique that audiences are in for a real treat, while actors like Rhys ‘become’ the creatures they portray”.

The first midwinter celebration was held in 1997 and over the last decade the Midwinter Carnival has left indelible memories in the minds of Dunedin’s younger generation. Hundreds of local families will be part of this year’s parade with their own hand-made lanterns. Lantern making workshops for all ages will take place on 4-5th June, 11-12th June, and 18-19th June, in South Dunedin, North East Vallery, and the central city. The cost is $5 per lantern and participants must register online at http://www.midwintercarnival.co.nz/.

The Midwinter Carnival event is suitable for all ages with organisers requesting a donation or gift of koha from attendees. 

For more information contact:

Sarah Girvan                                                    Juliet Novena Sorrel
Publicist                                                              Artistic Director
Immersion Marketing                                          Dunedin Midwinter Carnival
03 479 2036                                                       03 477 3350
021 552 240                                                       027 565 7713
sarah@immersionmarketing.co.nz                        info@midwintercarnival.co.nz        
http://www.immersionmarketing.co.nz/                          http://www.midwintercarnival.co.nz/

01 January 2011

Eastgate Shopping Centre Brand Refresh


As part of Eastgate Shopping Centre’s 2010 marketing strategy Immersion recommended the development of a new brand creative platform. We went to market through a request for proposal (RFP) process and found Strategy Advertising & Design.

Strategy came up with a fantastic new branding campaign that’s fun, memorable and completely meets Eastgate’s objectives of creating a revitalised brand creative that:
-Communicates Eastgate’s key differentiators and strengths of:
o   Convenience
o   Unique retail mix and variety.
o   Majors: The Warehouse, Countdown, Farmers and No. 1 Shoes.
-Appeals to all segments of Eastgate’s catchment:
-Flexibly supports the annual marketing and promotional plan.

We look forward to seeing more of Eastgate’s cute furry friends over the next 12 months!



Marketing Strategy and Implementation for Lambton Square Shopping Centre


Immersion Marketing started working with Lambton Square Shopping Centre in May and already we've repositioned the centre, redesigned the logo, extensively developed the centre signage, created a new website and launched the new brand with a major in-store 'shop to win' promotion.


Lambton Square is the perfect example of Immersion's strategic prowess in pulling together an integrated marketing program. 


> Website
> Branding
> Signage refurbishment
> Spring in the Square promotion

22 December 2010

Avonhead Shopping Centre - Newsletter

The 'Avonhhead Word' is a community newsletter published to 20,000 homes in the Avonhead area.

Immersion Marketing collaborated with the retailers of the Avonhead Shopping Centre to develop a local newsletter that provided a platform for showcasing their stores and building ties with the community.

The 'Avonhead Word' is a quarterly publication featuring promotions and points of interest such as local community events and articles of interest, as well as specific retailer profiles and product reviews. It is a bright and colourful publication with eyecatching detail, printed and finished on high quality stock.

The response from both retailers and shoppers has been extremely positive, with a measurable increase in foot-traffic evident following each distribution. 

22 November 2010

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.
Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.



Macpherson Valuation Email Marketing


Macpherson Valuation are a Dunedin owned valuation and property consultancy practice offering a full range of valuation and property consultancy services. In October 2010 they appointed Immersion Marketing to manage and deliver strategic marketing concepts to their clients and the general public.

In November 2010 Immersion Marketing compiled, prepared and sent Macpherson Valuation's very first Email Newsletter. The purpose of this email newsletter is to keep their clients up to date with key industry trends and news, as well as developments at Macpherson Valuation.

Macpherson are extremely happy with the outcome, several clients have expressed how much they appreciate the email newsletter.


26 September 2010

Scissortrix - Client Referral & Appointment Card

Immersion came up with a novel way to combine the traditional Salon appointment card, loyalty card and referral card into one. This way every Salon client who makes an appointment is a potential referral source, every appointment card has a perforated 'refer a friend' voucher attached.


The cards are finished with a high quality finish for that extra 'wow' factor, in matt laminate and spot UV gloss in places. Demografik were our creative partner and Federal Print produced the cards.

Scissortrix - Email Marketing

Scissortrix prefer a hands-off approach to marketing and leave the concept, content and all copy-writing of email newsletters to Immersion. Scissortrix also enjoy consistency of content, with Immersion updating their Scissortrix blog and Facebook pages. View full image >>

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable, "We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base.... full article >>

23 September 2010

True Grit hair spa - Social Media Management

Immersion manages content for True Grit's website blog and Facebook page. The efficiency of Immersion's content management service means Jacqui at True Grit only has to pick up the phone or flick us a quick email and we'll pull together a new blog post and Facebook update within 24 hours (sometimes on the spot!).

21 September 2010

2010 Dunedin Midwinter Carnival the biggest ever!


Midwinter Carnival 2010At Immersion Marketing we love getting involved with community events, so we jumped at the chance of being publicist for the Dunedin Midwinter Carnival.

The results spoke for themselves, an estimated crowd of 10,000, the event's biggest turnout ever and an increase of over 40% on 2009. Significant media in the lead-up to the Carnival saw all lantern making workshops sell out in record time and generated an estimated $78k worth of media coverage.
Photos and more here >>......