True Grit hair spa bounce back with ultra stylish photoshoot...

Jacqui and her super styling team of stylists at True Grit hair spa have had a pretty rough ride over the past year.

First their Manchester St salon was damaged in September's quake, so they located to temporary premises in Tuam St, then the February quake demolished what was left of 'Old Grit'. 

Much of True Grit's original branding creative focused on the unique and plush decor of Manchester St. Our brief was to develop a new positioning strategy for 2011/2012 that reflected 'New Grit'. 

Although the décor in True Grit's Tuam St salon is just as plush, we beleived that the real brand lay within the heart, passion and skills of team True Grit. So, our first step was to arrange a photoshoot with Dunedin photographer Emily Hlavac-Green - and wow, does the real 'True Grit' really show through!

Here's a sneak peak of some of the fantastic photography...

A huge thank you also to Donna Tulloch of Mild Red, for providing the clothing for the shoot. Donna’s ‘Black Knight’ Collection was perfect for the ‘Gritty’ Christchurch backdrop.

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable, "We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base.... full article >>

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable.

"We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base. The detailed reporting we receive after each campaign is invaluable.
The email newsletters are so popular that our clients that don’t have email complained they were missing out, so we now also print and distribute an in-store version!" - Jacqui Victor, Owner – True Grit hair spa

True Grit hair spa - Social Media Management

Immersion manages content for True Grit's website blog and Facebook page. The efficiency of Immersion's content management service means Jacqui at True Grit only has to pick up the phone or flick us a quick email and we'll pull together a new blog post and Facebook update within 24 hours (sometimes on the spot!).

Testimonial - True Grit hair spa

We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base. The detailed reporting we receive after each campaign is invaluable.

The email newsletters are so popular that our clients that don’t have email complained they were missing out, so we now also print and distribute an in-store version!

Jacqui Victor, Owner – True Grit hair spa