Dunedin - the preferred short holiday destination for South Island families...

Over the past few months we have been working with  Tourism Dunedin to create a winter marketing and advertising strategy aimed at families within 1 -4 hours drive from our fantastic city. We want to entice families to discover what Dunedin has to offer including the abundance of events throughout Winter. 

Along with our design partner Demografik, Immersion Marketing has created a stunning and emotive creative, that will be deployed from Christchurch south, via inserts, print and online advertising, social media and direct e-marketing.  

While putting together the visuals Sarah and the team got resourceful and, if you look closely, you may just see some Immersion staff, friends and families turned models for the on location photography! Click here to see more campaign imagery.

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.

Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.

Lambton Square - Spring in the Square promotion

Spring in the Square was a great way to launch the new Lambton Square 'It's all inside the square' branding campaign. Immersion sourced full sponsorship of the generous prize package from House of Travel - an all expenses paid return trip for two to the Hunter Valley, New South Wales, Australia.
The promotion was advertised across flyers, newspaper, in-store signage, online and point of sale material at every store counter.