As part of Eastgate Shopping Centre’s 2010 marketing strategy Immersion recommended the development of a new brand creative platform. We went to market through a request for proposal (RFP) process and found Strategy Advertising & Design.
Strategy came up with a fantastic new branding campaign that’s fun, memorable and completely meets Eastgate’s objectives of creating a revitalised brand creative that:
-Communicates Eastgate’s key differentiators and strengths of:
o Convenience
o Unique retail mix and variety.
o Majors: The Warehouse, Countdown, Farmers and No. 1 Shoes.
-Appeals to all segments of Eastgate’s catchment:
-Flexibly supports the annual marketing and promotional plan.
We look forward to seeing more of Eastgate’s cute furry friends over the next 12 months!
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