Testimonial - United Engineers

United Engineers contracted Immersion Marketing to do a complete brand refresh for our busy engineering business.  We wanted a logo that retained the essence of the one we have been using for the past 15 years.

Our logo has now been modernised and Immersion did an excellent job of being sympathetic to the original logo.

We have now completely refurbished the exterior of the building with signage and painting, launched a new website and developed a new corporate brochure.

These changes have prompted a huge positive response from our clients, suppliers and other businesses in the district.

We would recommend Immersion Marketing without hesitation.

Alex Ramsay, Workshop Manager - United Engineers

Eastgate Shopping Centre Brand Refresh

As part of Eastgate Shopping Centre’s 2010 marketing strategy Immersion recommended the development of a new brand creative platform. We went to market through a request for proposal (RFP) process and found Strategy Advertising & Design.

Strategy came up with a fantastic new branding campaign that’s fun, memorable and completely meets Eastgate’s objectives of creating a revitalised brand creative that:

-Communicates Eastgate’s key differentiators and strengths of:

o   Convenience

o   Unique retail mix and variety.

o   Majors: The Warehouse, Countdown, Farmers and No. 1 Shoes.

-Appeals to all segments of Eastgate’s catchment:

-Flexibly supports the annual marketing and promotional plan.

We look forward to seeing more of Eastgate’s cute furry friends over the next 12 months!

Click here for more campaign imagery.

Marketing Strategy and Implementation for Lambton Square Shopping Centre

Immersion Marketing started working with Lambton Square Shopping Centre in May and already we've repositioned the centre, redesigned the logo, extensively developed the centre signage, created a new website and launched the new brand with a major in-store 'shop to win' promotion.


Lambton Square is the perfect example of Immersion's strategic prowess in pulling together an integrated marketing program. 


> Website
> Branding
> Signage refurbishment
> Spring in the Square promotion

Avonhead Shopping Centre - Newsletter

The 'Avonhhead Word' is a community newsletter published to 20,000 homes in the Avonhead area.

Immersion Marketing collaborated with the retailers of the Avonhead Shopping Centre to develop a local newsletter that provided a platform for showcasing their stores and building ties with the community.

The 'Avonhead Word' is a quarterly publication featuring promotions and points of interest such as local community events and articles of interest, as well as specific retailer profiles and product reviews. It is a bright and colourful publication with eyecatching detail, printed and finished on high quality stock.

The response from both retailers and shoppers has been extremely positive, with a measurable increase in foot-traffic evident following each distribution. 

4:30 @ 140 George Open Night - Event Management

4.30 @ 140 Artwork by Manu Berry

Here at Immersion Marketing's headquarters we are inspired every day by the creative people that pop in and out of the building. It's fantastic being able to pop next door to Alan Dove's photography studio, or Manu Berry's printmaking studio... don't get us started on St Clair Design downstairs, races and wedding frocks are sorted for life!

We wanted the whole world to know how special our building was. So we developed and pitched the concept of a joint showcase, and so 4.30 @ 140 George was born.

Held on the 5th November 2010 the evening was a huge success attracting an estimated crowd of 500-600... there was a queue to the street!

We managed to source fantastic sponsorship from Emersons Breweries and Cilantro Cafe, as well as pulling together over $3,000 worth of prizes.

We look forward to holding the event again soon. A special thanks to Emersons Brewery and Cilantro Cafe for sponsoring this event. 

More Photos

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.

Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.

Macpherson Valuation Email Marketing

Macpherson Valuation are a Dunedin owned valuation and property consultancy practice offering a full range of valuation and property consultancy services. In October 2010 they appointed Immersion Marketing to manage and deliver strategic marketing concepts to their clients and the general public.

In November 2010 Immersion Marketing compiled, prepared and sent Macpherson Valuation's very first Email Newsletter. The purpose of this email newsletter is to keep their clients up to date with key industry trends and news, as well as developments at Macpherson Valuation.

Macpherson are extremely happy with the outcome, several clients have expressed how much they appreciate the email newsletter.