Avonhead Shopping Centre - Newsletter

The 'Avonhhead Word' is a community newsletter published to 20,000 homes in the Avonhead area.

Immersion Marketing collaborated with the retailers of the Avonhead Shopping Centre to develop a local newsletter that provided a platform for showcasing their stores and building ties with the community.

The 'Avonhead Word' is a quarterly publication featuring promotions and points of interest such as local community events and articles of interest, as well as specific retailer profiles and product reviews. It is a bright and colourful publication with eyecatching detail, printed and finished on high quality stock.

The response from both retailers and shoppers has been extremely positive, with a measurable increase in foot-traffic evident following each distribution. 

4:30 @ 140 George Open Night - Event Management

4.30 @ 140 Artwork by Manu Berry

Here at Immersion Marketing's headquarters we are inspired every day by the creative people that pop in and out of the building. It's fantastic being able to pop next door to Alan Dove's photography studio, or Manu Berry's printmaking studio... don't get us started on St Clair Design downstairs, races and wedding frocks are sorted for life!

We wanted the whole world to know how special our building was. So we developed and pitched the concept of a joint showcase, and so 4.30 @ 140 George was born.

Held on the 5th November 2010 the evening was a huge success attracting an estimated crowd of 500-600... there was a queue to the street!

We managed to source fantastic sponsorship from Emersons Breweries and Cilantro Cafe, as well as pulling together over $3,000 worth of prizes.

We look forward to holding the event again soon. A special thanks to Emersons Brewery and Cilantro Cafe for sponsoring this event. 

More Photos

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.

Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.

Macpherson Valuation Email Marketing

Macpherson Valuation are a Dunedin owned valuation and property consultancy practice offering a full range of valuation and property consultancy services. In October 2010 they appointed Immersion Marketing to manage and deliver strategic marketing concepts to their clients and the general public.

In November 2010 Immersion Marketing compiled, prepared and sent Macpherson Valuation's very first Email Newsletter. The purpose of this email newsletter is to keep their clients up to date with key industry trends and news, as well as developments at Macpherson Valuation.

Macpherson are extremely happy with the outcome, several clients have expressed how much they appreciate the email newsletter.

4:30 @ 140 Photos



Alan Dove Photography




Henry Devereux - Jeweller





Manu Berry's Studio, Printmaker



Immersion Marketing

Manu Berry, Printmaker

St. Clair Design

Fever Club



Eastgate - Neighbourhood News

On behalf of the Eastgate Shopping Centre, Immersion Marketing sources and copyrights the Eastgate Shopping Centre Newsletter.

The Newsletter is distributed to over 36,000 homes every quarter and is a very effective marketing tool.

To view the newsletter, click here

Eastgate Shopping Centre Brand Refresh artwork





  

Scissortrix - Client Referral & Appointment Card

Immersion came up with a novel way to combine the traditional Salon appointment card, loyalty card and referral card into one. This way every Salon client who makes an appointment is a potential referral source, every appointment card has a perforated 'refer a friend' voucher attached.

The cards are finished with a high quality finish for that extra 'wow' factor, in matt laminate and spot UV gloss in places. Demografik were our creative partner and Federal Print produced the cards.

Scissortrix - Email Marketing

Scissortrix prefer a hands-off approach to marketing and leave the concept, content and all copy-writing of email newsletters to Immersion. Scissortrix also enjoy consistency of content online, with Immersion updating their blog and Facebook pages.

Scissortrix - Email Marketing

Scissortrix prefer a hands-off approach to marketing and leave the concept, content and all copy-writing of email newsletters to Immersion. Scissortrix also enjoy consistency of content, with Immersion updating their Scissortrix blog and Facebook pages. View full image >>

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable, "We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base.... full article >>

True Grit hair spa - Email Marketing

True Grit hair spa outsource all of their email marketing requirements to Immersion. Owner Jacqui finds the communication with her clients invaluable.

"We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base. The detailed reporting we receive after each campaign is invaluable.
The email newsletters are so popular that our clients that don’t have email complained they were missing out, so we now also print and distribute an in-store version!" - Jacqui Victor, Owner – True Grit hair spa

Colombus & Ware Re-Opening SALE

Immersion's favourite menswear store Colombus & Ware are having a massive clearance sale starting today. Unfortunately Peter and Walter had to close the shop for two weeks due to the earthquake, as such they lost valuable time in their end of season sale.
All of their famous menswear brands are being reduced like never before and it won't be repeated. Get down there and help them out.
http://www.colombusandware.co.nz/

True Grit hair spa - Social Media Management

Immersion manages content for True Grit's website blog and Facebook page. The efficiency of Immersion's content management service means Jacqui at True Grit only has to pick up the phone or flick us a quick email and we'll pull together a new blog post and Facebook update within 24 hours (sometimes on the spot!).

Facebook Penetration Statistics

Below are some statistics I found interesting on global Facebook penetration. Oceania has the second highest penetration in the world at 33.4%, second only to North America at 43.3%.

Facebook in Africa
There are 17,607,440 Facebook users in the African Continent as of August 31/10, with a penetration rate of 1.7%. The top five countries are: Egypt, South Africa, Morocco, Nigeria and Tunisia.

Facebook in America
The largest group of Facebook users is of course in the United States with 132,810,940 users as of August 31/10...... more

Facebook Penetration Statistics

Below are some statistics I found interesting on global Facebook penetration. Oceania has the second highest penetration in the world at 33.4%, second only to North America at 43.3%.

These are published and available in more detail on the Internet World Stats website.

Facebook in Africa
There are 17,607,440 Facebook users in the African Continent as of August 31/10, with a penetration rate of 1.7%. The top five countries are: Egypt, South Africa, Morocco, Nigeria and Tunisia.See list.
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Facebook in America
The largest group of Facebook users is of course in the United States with 132,810,940 users as of August 31/10, and a penetration rate of 42.8%. In North America there is a total of 149,054,040 Facebook users.
Facebook is very popular in South America, where there are 49,771,960 users and a penetration rate of 12.5%.

In Mexico and Central America Facebook has 18,417,960 users, with a penetration rate of 11.9%.

Facebook also has many fans in the Caribbean region, where there are 3,925,060 users, with a penetration rate of 9.4%.
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Facebook in Asia
There were 93,584,580 Facebook users in Asia on August 31/10, with a penetration rate of 2.4%. The top five Facebook countries in Asia are: Indonesia, Philippines, India, Malaysia and Taiwan.
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Facebook in Europe
There were 162,104,640 Facebook users in Europe on August 31/10, with a penetration rate of 19.9%. Europe is the region with the highest number of Facebooks users and the top six Facebook countries are: the United Kingdom, Turkey, France, Italy, Spain and Germany.
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Facebook in the Middle East
On August 31/10, there were 11,698,120 Facebook users in the Middle East region, with a penetration rate of 5.5%. The top five Facebook countries in this region are: Israel, Saudi Arabia, United Arab Emirates, Jordan and Lebanon.
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Facebook in Oceania
There were 11,596,660 Facebook users in Oceania on August 31/10, with a penetration rate of 33.4%. The two main Facebook countries in the region are: Australia and New Zealand, as could be expected.
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2010 Dunedin Midwinter Carnival the biggest ever!

Midwinter Carnival 2010At Immersion Marketing we love getting involved with community events, so we jumped at the chance of being publicist for the Dunedin Midwinter Carnival.

The results spoke for themselves, an estimated crowd of 10,000, the event's biggest turnout ever and an increase of over 40% on 2009. Significant media in the lead-up to the Carnival saw all lantern making workshops sell out in record time and generated an estimated $78k worth of media coverage.
Photos and more here >>......

2010 Dunedin Midwinter Carnival the biggest ever!

At Immersion Marketing we love getting involved with community events, so we jumped at the chance of being publicist for the Dunedin Midwinter Carnival.

The Midwinter Carnival is a fantastic family focussed event that truly showcases Dunedin's rich artistic talent. Organised by a group of extremely passionate artists and volunteers Immersion added our public relations expertise to the mix and enjoyed working on the project immensely.

The results spoke for themselves, an estimated crowd of 10,000, the event's biggest turnout ever and an increase of over 40% on 2009. Significant media in the lead-up to the Carnival saw all lantern making workshops sell out in record time and generated an estimated $78k worth of media coverage.

Immerison undertook:
- Media release writing and distribution
- Media liaison and management
- Social media management (checkout the Facebook page)
- Online marketing
- Email marketing

2011 planning is already well underway!

Photos courtesy of Alan Dove Photography

Lambton Square - Spring in the Square promotion

Spring in the Square was a great way to launch the new Lambton Square 'It's all inside the square' branding campaign. Immersion sourced full sponsorship of the generous prize package from House of Travel - an all expenses paid return trip for two to the Hunter Valley, New South Wales, Australia.
The promotion was advertised across flyers, newspaper, in-store signage, online and point of sale material at every store counter.

Lambton Square - Signage Refurbishment

Lambton Square - Logo and Brand Creative platform

Following a strategic review of Lambton Square we identified our first mission as developing a new logo and brand creative platfrom that better positioned the centre’s retail offering, location and all-round proposition.

We were also very conscious of Lambton Square's location in the heart of downtown Wellington. The branding needed elements that identifed with the ‘personality’ and culture of downtown Wellington.

Immersion appointed Demografik as our creative partner on the Lambton Square re-brand project. Janine from Demografik is a Wellingtonian herself and so was particularly passionate about the opportunity.







Testimonial - The National Property Trust

Sarah's approach is refreshing , she is really focussed on delivering marketing campaigns that achieve measurable results.

Sarah changed my opinion about marketing professionals, previously I was not convinced on their ability to totally understand our product, however after having observed Sarah transform Eastgate and Avonhead marketing programs I am now convinced.

Her sound grasp of businesses fundamentals has seen her add value on 'objectives' such as footcount, average spend, budgets, turnover and valuations.

By using Immersion we have been able to add a higher level of professionalism and strategic thinking to the Eastgate and Avonhead marketing programs.

Graeme Roberts, Asset Manager – The National Property Trust

Testimonial - True Grit hair spa

We outsourced our email marketing to Immersion. The emails look fantastic and our customers love them! We now receive new customer bookings and enquiries directly through our website, which automatically increases our subscriber base. The detailed reporting we receive after each campaign is invaluable.

The email newsletters are so popular that our clients that don’t have email complained they were missing out, so we now also print and distribute an in-store version!

Jacqui Victor, Owner – True Grit hair spa

Testimonial - Global PC

We employed the services of Immersion Marketing for the launch of our Global PC Homebase Megastore. Immersion took care of the end to end management of the launch, from the initial strategy and media placement, through to onsite event management on the day.

The results spoke for themselves, with queues waiting for the store to open, the opening day had our highest ever number of transactions in our 13 years of operation and sales exceeded forecasted budget.

Immersion also setup an e-mail marketing system for us, which has resulted in growth of the customer database by over 15%.

Austin Ellis, Owner - Global PC

Testimonial - Otago Boys' High School Foundation

The Otago Boys' High School Foundation recently engaged the services of Sarah Girvan – Immersion Marketing to implement E-Marketing services to broaden our communication options to our extensive alumni database.

The company name says it all – Immersion. Sarah's ability to immerse herself and understand our core business from the outset whilst grasping our objectives and requirements confirmed the many strong referrals we had received from other business professionals.

Her approach was simple – she listened, then listened again, and then got to work. The end product now means we have precise reports on our communication, our emails look amazing and the feedback from our alumni has been terrific.

Her attention to detail, ability to get it right and desire for going the extra mile made for one of the most accurate and hassle free system updates the Foundation has been through in recent years.

I would have no hesitation in recommending Immersion Marketing to any company looking for strong marketing guidance and tools.

Doug Kamo, Chief Executive - Otago Boys' High School Foundation

Testimonial - Dunedin Midwinter Carnival

Sarah from Immersion Marketing took our event to another level in terms of audience attendance. She was professional and understood our values and ideas when working on publicity material. A pleasure to work with.

Paul Smith, Event Manager - Dunedin Midwinter Carnival