Following a strategic review of Lambton Square we identified our first mission as developing a new logo and brand creative platfrom that better positioned the centre’s retail offering, location and all-round proposition.
We were also very conscious of Lambton Square's location in the heart of downtown Wellington. The branding needed elements that identifed with the ‘personality’ and culture of downtown Wellington.
Immersion appointed Demografik as our creative partner on the Lambton Square re-brand project. Janine from Demografik is a Wellingtonian herself and so was particularly passionate about the opportunity.
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