22 September 2010

Facebook Penetration Statistics

Below are some statistics I found interesting on global Facebook penetration. Oceania has the second highest penetration in the world at 33.4%, second only to North America at 43.3%.

These are published and available in more detail on the Internet World Stats website.

Facebook in Africa
There are 17,607,440 Facebook users in the African Continent as of August 31/10, with a penetration rate of 1.7%. The top five countries are: Egypt, South Africa, Morocco, Nigeria and Tunisia.See list.

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Facebook in America
The largest group of Facebook users is of course in the United States with 132,810,940 users as of August 31/10, and a penetration rate of 42.8%. In North America there is a total of 149,054,040 Facebook users.

Facebook is very popular in South America, where there are 49,771,960 users and a penetration rate of 12.5%.


In Mexico and Central America Facebook has 18,417,960 users, with a penetration rate of 11.9%.

Facebook also has many fans in the Caribbean region, where there are 3,925,060 users, with a penetration rate of 9.4%.
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Facebook in Asia
There were 93,584,580 Facebook users in Asia on August 31/10, with a penetration rate of 2.4%. The top five Facebook countries in Asia are: Indonesia, Philippines, India, Malaysia and Taiwan.

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Facebook in Europe
There were 162,104,640 Facebook users in Europe on August 31/10, with a penetration rate of 19.9%. Europe is the region with the highest number of Facebooks users and the top six Facebook countries are: the United Kingdom, Turkey, France, Italy, Spain and Germany.

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Facebook in the Middle East
On August 31/10, there were 11,698,120 Facebook users in the Middle East region, with a penetration rate of 5.5%. The top five Facebook countries in this region are: Israel, Saudi Arabia, United Arab Emirates, Jordan and Lebanon.

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Facebook in Oceania
There were 11,596,660 Facebook users in Oceania on August 31/10, with a penetration rate of 33.4%. The two main Facebook countries in the region are: Australia and New Zealand, as could be expected.

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