Avonhead Shopping Centre - Newsletter

The 'Avonhhead Word' is a community newsletter published to 20,000 homes in the Avonhead area.

Immersion Marketing collaborated with the retailers of the Avonhead Shopping Centre to develop a local newsletter that provided a platform for showcasing their stores and building ties with the community.

The 'Avonhead Word' is a quarterly publication featuring promotions and points of interest such as local community events and articles of interest, as well as specific retailer profiles and product reviews. It is a bright and colourful publication with eyecatching detail, printed and finished on high quality stock.

The response from both retailers and shoppers has been extremely positive, with a measurable increase in foot-traffic evident following each distribution. 

4:30 @ 140 George Open Night - Event Management

4.30 @ 140 Artwork by Manu Berry

Here at Immersion Marketing's headquarters we are inspired every day by the creative people that pop in and out of the building. It's fantastic being able to pop next door to Alan Dove's photography studio, or Manu Berry's printmaking studio... don't get us started on St Clair Design downstairs, races and wedding frocks are sorted for life!

We wanted the whole world to know how special our building was. So we developed and pitched the concept of a joint showcase, and so 4.30 @ 140 George was born.

Held on the 5th November 2010 the evening was a huge success attracting an estimated crowd of 500-600... there was a queue to the street!

We managed to source fantastic sponsorship from Emersons Breweries and Cilantro Cafe, as well as pulling together over $3,000 worth of prizes.

We look forward to holding the event again soon. A special thanks to Emersons Brewery and Cilantro Cafe for sponsoring this event. 

More Photos

Ari Designs E-Newsletter

Dunedin based fashion accessories designer Linda Malam of Ari Designs approached Immersion Marketing to help launch her exclusive 2011 Collection.

Our initial focus was to help launch the incoming shipment of Ari Designs Stock. We immediately developed a brand platform and applied this to a branded email newsletter.  

Through the newsletter we were able to efficiently and immediately announce the arrival of their long awaited 2011 Collection.


Needing overall strategic direction and input, Linda really appreciates Immersion's hands on approach and loves the final product. We look forward to upcoming developments such as the website launch in early December 2010, marketing strategy to establish positioning and differentiation of the brand for long term sustainability and catalogue release in early 2011.

Macpherson Valuation Email Marketing

Macpherson Valuation are a Dunedin owned valuation and property consultancy practice offering a full range of valuation and property consultancy services. In October 2010 they appointed Immersion Marketing to manage and deliver strategic marketing concepts to their clients and the general public.

In November 2010 Immersion Marketing compiled, prepared and sent Macpherson Valuation's very first Email Newsletter. The purpose of this email newsletter is to keep their clients up to date with key industry trends and news, as well as developments at Macpherson Valuation.

Macpherson are extremely happy with the outcome, several clients have expressed how much they appreciate the email newsletter.

4:30 @ 140 Photos



Alan Dove Photography




Henry Devereux - Jeweller





Manu Berry's Studio, Printmaker



Immersion Marketing

Manu Berry, Printmaker

St. Clair Design

Fever Club



Eastgate - Neighbourhood News

On behalf of the Eastgate Shopping Centre, Immersion Marketing sources and copyrights the Eastgate Shopping Centre Newsletter.

The Newsletter is distributed to over 36,000 homes every quarter and is a very effective marketing tool.

To view the newsletter, click here

Eastgate Shopping Centre Brand Refresh artwork