True Grit hair spa bounce back with ultra stylish photoshoot...

Jacqui and her super styling team of stylists at True Grit hair spa have had a pretty rough ride over the past year.

First their Manchester St salon was damaged in September's quake, so they located to temporary premises in Tuam St, then the February quake demolished what was left of 'Old Grit'. 

Much of True Grit's original branding creative focused on the unique and plush decor of Manchester St. Our brief was to develop a new positioning strategy for 2011/2012 that reflected 'New Grit'. 

Although the décor in True Grit's Tuam St salon is just as plush, we beleived that the real brand lay within the heart, passion and skills of team True Grit. So, our first step was to arrange a photoshoot with Dunedin photographer Emily Hlavac-Green - and wow, does the real 'True Grit' really show through!

Here's a sneak peak of some of the fantastic photography...

A huge thank you also to Donna Tulloch of Mild Red, for providing the clothing for the shoot. Donna’s ‘Black Knight’ Collection was perfect for the ‘Gritty’ Christchurch backdrop.