TracMap Website: GPS Made Easy

Colin Brown and Grant Gibson from TracMap are on Immersion Marketing’s AAA+ client list. According to Sarah, “They are great to work with, know exactly what they want, give direct instructions, and they’ve got an innovative product.” Immersion Marketing took a strategic approach to the site development, undertaking research and extensive website architecture and planning.

We gathered data from clients and prospects, and began to understand exactly what the market wanted. We then made the important distinction that prospects and clients search by industry first, and application of the product is also of equal importance. This became the basis for the new TracMap website.

In collaboration with NV Interactive, Immersion Marketing has recently re-launched TracMap’s website. The critical aspect to developing the website has been usability. The product range have been re-organised by function into clearly defined channels. Each landing page is clear and uncluttered with detailed information just a few clicks away.

TracMap's innovative products do have extensive technical specifications, and it is up to the client to choose how much information they need to see.

The website is also reactive to the needs of each international market. The customers IP address determines their landing page and graphics. In North America, the Rescue and Emergency Services products pop up first, while Aerial Agriculture take the lead in Australia.

Of course, the results are commercially sensitive, but let us just say that the reconfigured website has not only authenticated TracMap’s brand identity, it has also increased product sales from around the world.

Check out the new site here.

It's all on at Lambton Square!

The Challenge:

Create an engaging Rugby World Cup installation that would increase the foot traffic and retail sales in Lambton Square Shopping Centre. With their experience in Shopping Centre marketing, of course Immersion Marketing was up for the challenge! The concept needed to be approved by the twenty-four retailers, the property manager, CB Richard Ellis, and meet the Rugby World Cup strict marketing specifications. On the practical side, it needed to be portable, durable and stand-alone so it would not hinder customer sight lines within the centre and could be rolled inside the centre barriers outside of hours to prevent vandalism.

The Concept: 

We created a 3m x 4 ½m scale photo backdrop of a rugby crowd. Passersby could dress up in their favourite rugby colours and have a ‘crowd shot’ taken.

Each participant received a card with directions to www.lambton-square.co.nz, where they could view their photo, and a $5 gift voucher that could be used at any of the Centre’s retailers. The stand is being managed by a promotional staff member/photographer from Friday to Sunday throughout the RWC programme.

The Results:

To ensure transparency and evaluate the return on investment each retailer is returning the redeemed vouchers and purchase receipt. The foot and website traffic generated will not be quantified until the end of the RWC; however, the response to date has been excellent - website traffic is up significantly, we have lots of fun content on the website and one of Centre retailers has given the project the ultimate compliment - ‘Can you do something like it for my other down town store?’

Check out some of the fantastic shots here.

Extreme Makeover: Office Edition!

The blank canvas that was our office has recently been treated to an extreme makeover as part of the first stage in transforming Immersion's office into a funky creative space!



A painter was called in, furniture was covered and within minutes the the once white walls were blasted with some colour, (correction: A LOT of colour). Our office now sports a bright green on the lower level, a blackboard covering the entire meeting area and of course we couldn't resist adding a splash of "Immersion Red" to the space.

The installation of a new heat pump also saw us able to quit huddling around our heaters, coffees and hotties; a welcome addition to the team!

We feel the space now suits our personality much better, and will assist in letting the creative juices flow...

With more transformations to come, watch this space...















Check out more images of the transformation in progress here.

Extreme Makeover: Office Edition!

Steve, the painter, gets stuck in!

The fresh blackboard gets it's first scribbles... 

Our fresh faced office! 

Venture Partners: An innovative branding strategy, for an innovative client.

Venture Partners are exactly the type of client we love working with - we love getting our teeth into new markets, and the carbon market is certainly that!

An innovative new business concept, with a focus on the rapidly growing carbon trading market, they came to us in June to assist with developing a branding strategy. The brief was to develop a flexible and scalable branding structure, one that could grow and adapt as their business also inevitably will. 

We worked with them to develop the parent brand and underlying sub-brands, using a logo device and creative that's flexible, scalable and importantly, recognisable both in isolation and clustered together.

View the final website here.


"We engaged Immersion Marketing to deliver a versatile brand, website design and marketing collateral, all in a tight frame. We're delighted with the results. Immersion delivered a first class job, on time and within budget. It's been a pleasure working with Sarah and the team and I'd be happy to recommend them." - Greg Fahey, Managing Director

True Grit Photography

True Grit hair spa bounce back with ultra stylish photoshoot...

Jacqui and her super styling team of stylists at True Grit hair spa have had a pretty rough ride over the past year.

First their Manchester St salon was damaged in September's quake, so they located to temporary premises in Tuam St, then the February quake demolished what was left of 'Old Grit'. 

Much of True Grit's original branding creative focused on the unique and plush decor of Manchester St. Our brief was to develop a new positioning strategy for 2011/2012 that reflected 'New Grit'. 

Although the décor in True Grit's Tuam St salon is just as plush, we beleived that the real brand lay within the heart, passion and skills of team True Grit. So, our first step was to arrange a photoshoot with Dunedin photographer Emily Hlavac-Green - and wow, does the real 'True Grit' really show through!

Here's a sneak peak of some of the fantastic photography...

A huge thank you also to Donna Tulloch of Mild Red, for providing the clothing for the shoot. Donna’s ‘Black Knight’ Collection was perfect for the ‘Gritty’ Christchurch backdrop.