Colin Brown and Grant Gibson from TracMap are on Immersion Marketing’s AAA+ client list. According to Sarah, “They are great to work with, know exactly what they want, give direct instructions, and they’ve got an innovative product.” Immersion Marketing took a strategic approach to the site development, undertaking research and extensive website architecture and planning.
We gathered data from clients and prospects, and began to understand exactly what the market wanted. We then made the important distinction that prospects and clients search by industry first, and application of the product is also of equal importance. This became the basis for the new TracMap website.
In collaboration with NV Interactive, Immersion Marketing has recently re-launched TracMap’s website. The critical aspect to developing the website has been usability. The product range have been re-organised by function into clearly defined channels. Each landing page is clear and uncluttered with detailed information just a few clicks away.
TracMap's innovative products do have extensive technical specifications, and it is up to the client to choose how much information they need to see.
The website is also reactive to the needs of each international market. The customers IP address determines their landing page and graphics. In North America, the Rescue and Emergency Services products pop up first, while Aerial Agriculture take the lead in Australia.
Of course, the results are commercially sensitive, but let us just say that the reconfigured website has not only authenticated TracMap’s brand identity, it has also increased product sales from around the world.
Check out the new site here.
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