23 May 2011

2011 Dunedin Midwinter Carnival - Media Release



Saturday 25 June, 5.30pm, The Octagon, Dunedin
On June 25th 2011, the lights will be turned off in the heart of Dunedin city and ‘Night Creatures’ will take over. The iconic Dunedin Midwinter Carnival returns in 2011 with ‘Night Creatures’, New Zealand’s very own insect fairytale.

The Octagon’s Victorian streetscape and St Paul’s Cathedral will be brought to life, with braziers and giant lanterns, stilt walkers, musicians and dancers, who will circumnavigate the Octagon, joined by hundreds of smaller hand-made lanterns carried by local children. The lanterns represent returning light, creativity, and community.

Juliet Novena Sorrel, the carnival’s Artistic Director described the moment when the lanterns are lit just before the parade starts as “truly magical”. The magic must be powerful as an estimated 10,000 people attended the Midwinter Carnival in 2010.

The Midwinter Carnival art team works hard to make each event unique with a new theme, different costuming, lanterns and performance every year. Sorrel explained that “Dunedin has some very talented people and it is great to be able to bring them together to celebrate winter, the longest night and the rise of Matariki.” This year promises to be just as magical. Expect giant lanterns created by Dunedin artist Katrina Thomson which will represent features in the night sky, giant puriri moths the moon, and wetas.

Spectacular costumes are another essential element of the Midwinter Carnival. Well  known Dunedin fashion designer Fieke Neuman is working on the Carnival art team to create extraordinary stilt costumes with an insect theme. The costumes will be performed in by a group of young women stiltwalkers trained by Novena Sorrel, who was herself a professional stiltwalker. The stilt characters have names such as ‘Girly Long Legs’, ‘Mosquitoes’ and ‘Beetle Girls’.

Last year saw 70 costumed performers and this year’s procession promises additional “feature characters” who will showcase their individual talents. International stiltwalker and aerialist Rhys Latton has joined the Midwinter Carnival team this year and will perform as a giant spider on four legged stilts. Sorrel described Fieke Newman’s creations as “So unique that audiences are in for a real treat, while actors like Rhys ‘become’ the creatures they portray”.

The first midwinter celebration was held in 1997 and over the last decade the Midwinter Carnival has left indelible memories in the minds of Dunedin’s younger generation. Hundreds of local families will be part of this year’s parade with their own hand-made lanterns. Lantern making workshops for all ages will take place on 4-5th June, 11-12th June, and 18-19th June, in South Dunedin, North East Vallery, and the central city. The cost is $5 per lantern and participants must register online at http://www.midwintercarnival.co.nz/.

The Midwinter Carnival event is suitable for all ages with organisers requesting a donation or gift of koha from attendees. 

For more information contact:

Sarah Girvan                                                    Juliet Novena Sorrel
Publicist                                                              Artistic Director
Immersion Marketing                                          Dunedin Midwinter Carnival
03 479 2036                                                       03 477 3350
021 552 240                                                       027 565 7713
sarah@immersionmarketing.co.nz                        info@midwintercarnival.co.nz        
http://www.immersionmarketing.co.nz/                          http://www.midwintercarnival.co.nz/

Eastgate Bounces Back - Star Communities advertorial


Concept, copy writing and coordination - Immersion Marketing
Graphic Design - Strategy Design & Advertising

15 February 2011

Iconic Menswear Store in Christchurch has a New Look!


Iconic Christchurch menswear retailer Colombus & Ware Menswear has a new look! Immersion was contracted to do a complete rebrand for this popular store situated on Colombo Street in Christchurch.

The strategy was to develop an innovative new brand campaign that would position Colombus & Ware based on their key strengths of superior customer service, quality product and heritage. Our objective is to increase brand recognition and positive perception of the brand, resulting in a long term sustainable increase in sales.

The new branding has been rolled out across signage, radio, online and print media. See more artwork here.

Colombus & Ware Website re-skin

Wow what a makeover! We love the new look Colombus & Ware branding and are estactic with how great it looks applied to their website.
 

Ari Designs Website Launch

Ari Designs approached Immersion Marketing for advice on how to move forward with their range of unique accessories.  Thus far we've set them up with a new business card, website, email marketing and we are keenly awaiting their first ever glossy catalogue, due off the press late this month.

It's been fun looking at all the Ari Designs products, we've even purchased one or two ourselves!

Ari Designs accessories make a statement, they're fun, sometimes flirty, often nostalgic and always stylish!  - www.aridesigns.co.nz/

08 February 2011

United Engineers Brand Refresh

What does an engineering workshop need marketing for?Try several brand new clients, new jobs by the day and daily feedback about their their fantastic new signage (pictured) and website!

United Engineers have been located on the busy corner of Thomas Burns Drive, Dunedin for over 30 years.  Late in 2010 they approached us to help with upgrading their 'first impressions'.

A few months later and United Engineers are sporting a refreshed logo, brand new website and a complete refurbishment of the building exterior.

The team at Immersion Marketing are pleased to have been of assistance in assisting this business grow their profile through a complete brand refresh.