Iconic Christchurch menswear retailer Colombus & Ware Menswear has a new look! Immersion was contracted to do a complete rebrand for this popular store situated on Colombo Street in Christchurch.
The strategy was to develop an innovative new brand campaign that would position Colombus & Ware based on their key strengths of superior customer service, quality product and heritage. Our objective is to increase brand recognition and positive perception of the brand, resulting in a long term sustainable increase in sales.
The strategy was to develop an innovative new brand campaign that would position Colombus & Ware based on their key strengths of superior customer service, quality product and heritage. Our objective is to increase brand recognition and positive perception of the brand, resulting in a long term sustainable increase in sales.
The new branding has been rolled out across signage, radio, online and print media. See more artwork here.
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