United Engineers contracted Immersion Marketing to do a complete brand refresh for our busy engineering business. We wanted a logo that retained the essence of the one we have been using for the past 15 years.
Our logo has now been modernised and Immersion did an excellent job of being sympathetic to the original logo.
We have now completely refurbished the exterior of the building with signage and painting, launched a new website and developed a new corporate brochure.
These changes have prompted a huge positive response from our clients, suppliers and other businesses in the district.
We would recommend Immersion Marketing without hesitation.
Alex Ramsay, Workshop Manager - United Engineers
End to end strategic marketing advice, planning and implementation.
18 January 2011
01 January 2011
Eastgate Shopping Centre Brand Refresh
As part of Eastgate Shopping Centre’s 2010 marketing strategy Immersion recommended the development of a new brand creative platform. We went to market through a request for proposal (RFP) process and found Strategy Advertising & Design.
Strategy came up with a fantastic new branding campaign that’s fun, memorable and completely meets Eastgate’s objectives of creating a revitalised brand creative that:
-Communicates Eastgate’s key differentiators and strengths of:
o Convenience
o Unique retail mix and variety.
o Majors: The Warehouse, Countdown, Farmers and No. 1 Shoes.
-Appeals to all segments of Eastgate’s catchment:
-Flexibly supports the annual marketing and promotional plan.
We look forward to seeing more of Eastgate’s cute furry friends over the next 12 months!
Marketing Strategy and Implementation for Lambton Square Shopping Centre
Lambton Square is the perfect example of Immersion's strategic prowess in pulling together an integrated marketing program.
> Website
> Branding
> Signage refurbishment
> Spring in the Square promotion
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