29 August 2011

Extreme Makeover: Office Edition!

The blank canvas that was our office has recently been treated to an extreme makeover as part of the first stage in transforming Immersion's office into a funky creative space!



A painter was called in, furniture was covered and within minutes the the once white walls were blasted with some colour, (correction: A LOT of colour). Our office now sports a bright green on the lower level, a blackboard covering the entire meeting area and of course we couldn't resist adding a splash of "Immersion Red" to the space.

The installation of a new heat pump also saw us able to quit huddling around our heaters, coffees and hotties; a welcome addition to the team!

We feel the space now suits our personality much better, and will assist in letting the creative juices flow...

With more transformations to come, watch this space...















Check out more images of the transformation in progress here.


Extreme Makeover: Office Edition!

Steve, the painter, gets stuck in!

The fresh blackboard gets it's first scribbles... 




Our fresh faced office! 




02 August 2011

Venture Partners: An innovative branding strategy, for an innovative client.


Venture Partners are exactly the type of client we love working with - we love getting our teeth into new markets, and the carbon market is certainly that!

An innovative new business concept, with a focus on the rapidly growing carbon trading market, they came to us in June to assist with developing a branding strategy. The brief was to develop a flexible and scalable branding structure, one that could grow and adapt as their business also inevitably will. 

We worked with them to develop the parent brand and underlying sub-brands, using a logo device and creative that's flexible, scalable and importantly, recognisable both in isolation and clustered together.
View the final website here.


"We engaged Immersion Marketing to deliver a versatile brand, website design and marketing collateral, all in a tight frame. We're delighted with the results. Immersion delivered a first class job, on time and within budget. It's been a pleasure working with Sarah and the team and I'd be happy to recommend them." - Greg Fahey, Managing Director

True Grit Photography








True Grit hair spa bounce back with ultra stylish photoshoot...

Jacqui and her super styling team of stylists at True Grit hair spa have had a pretty rough ride over the past year.

First their Manchester St salon was damaged in September's quake, so they located to temporary premises in Tuam St, then the February quake demolished what was left of 'Old Grit'. 

Much of True Grit's original branding creative focused on the unique and plush decor of Manchester St. Our brief was to develop a new positioning strategy for 2011/2012 that reflected 'New Grit'. 

Although the décor in True Grit's Tuam St salon is just as plush, we beleived that the real brand lay within the heart, passion and skills of team True Grit. So, our first step was to arrange a photoshoot with Dunedin photographer Emily Hlavac-Green - and wow, does the real 'True Grit' really show through!

Here's a sneak peak of some of the fantastic photography...

A huge thank you also to Donna Tulloch of Mild Red, for providing the clothing for the shoot. Donna’s ‘Black Knight’ Collection was perfect for the ‘Gritty’ Christchurch backdrop.