MEDIA RELEASE: 2011 Dunedin Midwinter Carnival Update

Public Lantern Making Workshops Booked Out for the first time ever!


If the uptake of this year’s public lantern making workshops is anything to go by, the 2011 Midwinter Carnival Procession promises to be one of the best ever!

“The response to the workshops is unprecedented. We have had to work hard to fit people in by asking them to make fewer lanterns per family and many people have had to miss out, but we just can’t fit anyone else in!” said Festival Event Manager Paul Smith.

Over 150 brightly coloured bumble bee and lady-bird lanterns have been made by local children and their parents over the last two weekends. Insect ‘cocoons’ are being made at the St Paul’s Cathedral Crypt this weekend.

Everyone who makes a lantern will proudly carry them around the Octagon as part of the 2011 Midwinter Carnival Procession – showing off their achievements to thousands of other Dunedinites.

The Dunedin Midwinter Carnival will take place at 5.30pm on Saturday 25th June in the Octagon. The theme is ‘Night Creatures’, New Zealand’s unique insect fairytale, featuring giant moths, spiders and slaters, spectacular stilt walking creatures, street performers and hundreds of community made lanterns.

“Last year we had a record turnout so people will need to get there early to get a good spot,” said Mr Smith. “We have also put on extra stalls as there was such high demand for them.”

People are encouraged to come early to soak up the carnival atmosphere provided by braziers, live music and food stalls. World music act Mama Yeva, from Dunedin, will be performing prior and following the Carnival Procession.

A community run event the Dunedin Midwinter Carnival brings families together to celebrate winter and the creative culture that is so unique to Dunedin. The lanterns aptly represent returning light, creativity, and community. The Dunedin Midwinter Carnival is organised by the Dunedin Midwinter Celebrations Trust. Spectators are requested to support the sustainability of this event by making a donation as they arrive or leave the event.
www.midwintercarnival.co.nz 


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PHOTOS: Children and their families busy making ‘Buzzy Bees’ at the Dunedin North workshop on Saturday 12th June.

Tourism Dunedin - Campaign Creative

Dunedin - the preferred short holiday destination for South Island families...

Over the past few months we have been working with  Tourism Dunedin to create a winter marketing and advertising strategy aimed at families within 1 -4 hours drive from our fantastic city. We want to entice families to discover what Dunedin has to offer including the abundance of events throughout Winter. 

Along with our design partner Demografik, Immersion Marketing has created a stunning and emotive creative, that will be deployed from Christchurch south, via inserts, print and online advertising, social media and direct e-marketing.  

While putting together the visuals Sarah and the team got resourceful and, if you look closely, you may just see some Immersion staff, friends and families turned models for the on location photography! Click here to see more campaign imagery.