The Challenge: To develop a marketing campaign that would connect with two distinct audiences: medical professionals and their patients. Finding the balance between medical ‘tech speak’ and ‘do this because it could save your life’ was a challenge in itself.
The Creation: Immersion partnered with Strategy Design & Advertising, from Christchurch, to reposition the brand and develop an innovative information pack for medical professionals (predominately urologists) and patients.
Read more and check out the collateral...
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