Shhhhh it’s Secret Squirrel! – An Eye on Market Research

WHK Dunedin has been Immersion Marketing’s company accountant right from the start. They understand the importance of a professional marketing team; have used Immersion’s services, and recommended Immersion to their clients.

Accurate market research is essential for any new venture, and we have just completed a feasibility study investigating market potential for one of WHK’s largest clients. There is nothing like being part of a brand new idea and working with an Australasian company listed on the NZX, so thanks WHK for recommending us.

Introducing... Cannon Hill Gourmet Foods!

Conducting product testing for our new client, Cannon Hill Gourmet Foods proved to be just another hard day at the Immersion Marketing office... It was a unanimous decision that the aioli, and the saffron, dill and mustard mayonnaise are to die for!

Cannon Hill creators, Tony Elliott (a practising chef) and his wife Karen have created a range of deli-quality fine foods. By delivering products to supermarkets that would normally be found in quality restaurants, their goal is to spark everyone’s culinary creativity so everyone can go on gastronomic adventures in their own kitchen.

Immersion has completed their marketing strategy,  and is in the process of rolling it out so keep an eye out for them in a supermarket near you soon! 

Check out Cannon Hill's fantastic products here. 

TracMap Website: GPS Made Easy

Colin Brown and Grant Gibson from TracMap are on Immersion Marketing’s AAA+ client list. According to Sarah, “They are great to work with, know exactly what they want, give direct instructions, and they’ve got an innovative product.” Immersion Marketing took a strategic approach to the site development, undertaking research and extensive website architecture and planning.

We gathered data from clients and prospects, and began to understand exactly what the market wanted. We then made the important distinction that prospects and clients search by industry first, and application of the product is also of equal importance. This became the basis for the new TracMap website.

In collaboration with NV Interactive, Immersion Marketing has recently re-launched TracMap’s website. The critical aspect to developing the website has been usability. The product range have been re-organised by function into clearly defined channels. Each landing page is clear and uncluttered with detailed information just a few clicks away.

TracMap's innovative products do have extensive technical specifications, and it is up to the client to choose how much information they need to see.

The website is also reactive to the needs of each international market. The customers IP address determines their landing page and graphics. In North America, the Rescue and Emergency Services products pop up first, while Aerial Agriculture take the lead in Australia.

Of course, the results are commercially sensitive, but let us just say that the reconfigured website has not only authenticated TracMap’s brand identity, it has also increased product sales from around the world.

Check out the new site here.

It's all on at Lambton Square!

The Challenge:

Create an engaging Rugby World Cup installation that would increase the foot traffic and retail sales in Lambton Square Shopping Centre. With their experience in Shopping Centre marketing, of course Immersion Marketing was up for the challenge! The concept needed to be approved by the twenty-four retailers, the property manager, CB Richard Ellis, and meet the Rugby World Cup strict marketing specifications. On the practical side, it needed to be portable, durable and stand-alone so it would not hinder customer sight lines within the centre and could be rolled inside the centre barriers outside of hours to prevent vandalism.

The Concept: 

We created a 3m x 4 ½m scale photo backdrop of a rugby crowd. Passersby could dress up in their favourite rugby colours and have a ‘crowd shot’ taken.

Each participant received a card with directions to www.lambton-square.co.nz, where they could view their photo, and a $5 gift voucher that could be used at any of the Centre’s retailers. The stand is being managed by a promotional staff member/photographer from Friday to Sunday throughout the RWC programme.

The Results:

To ensure transparency and evaluate the return on investment each retailer is returning the redeemed vouchers and purchase receipt. The foot and website traffic generated will not be quantified until the end of the RWC; however, the response to date has been excellent - website traffic is up significantly, we have lots of fun content on the website and one of Centre retailers has given the project the ultimate compliment - ‘Can you do something like it for my other down town store?’

Check out some of the fantastic shots here.